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Sept. 2017 Newsletter: 7 Ways to Build a Sales Culture Within Your Practice

September, 2017 Newsletter

Build sales culture within physical therapy PT practice

7 Ways to Build a Sales Culture Within Your Practice

by Erika Trimble

Very often, clinic owners want to know how to get their team to help increase revenues. So, we talk about how to get their clinicians and support teams involved in sales to establish a sales culture within the practice.

This is no easy task and the chances of success are very much tied up with the attitudes, behaviors and values of the team. For example, if some of the team feel this is not their role or that ‘sales’ is an offensive term in a professional environment, they will simply sabotage their own and, worse, everybody else’s efforts.

Providing team members are all willing to put their collective efforts into improving the performance of their clinic, there are some simple things the clinic owner and the team can do to help create a sales culture.

Here are my top seven:

  1. The leader takes responsibility for maintaining the energy and positive vibe in the practice (and when they are away, someone else steps into their shoes to do this), so the practice has an upbeat atmosphere. No complaining, no sour faces… The leader is present, visible, focused and energetic.
  2. The leader sets out the practice values. These might include: Always doing the right thing for patients, always keeping patients informed on choices and fees, running on time, providing high quality treatments, always seeing patients who are in pain.
  3. The team shares clear sales targets. These will include: average daily yield, average treatment plan value and conversion, inquiry conversions. The team clearly understands the value of follow-through and follow-up.
  4. There is a reward structure in place that rewards the whole team for the practice’s success.
  5. There is a data stream that allows everyone to understand how well the practice is doing in real time and where the roadblocks are. The practice team is always learning from this data.
  6. The customer service is exemplary and driven by established processes. Team members have permission to go above and beyond process and offer remarkable service, so that patients are truly delighted with their experience.
  7. There is no sales prevention going on such as: unanswered telephone calls and emails, patients not knowing the cost of the planned treatment, treatment plans posted weeks after the consultation, a radio at reception playing Heart FM, faded blue-tacked messages throughout the practice telling patients off…

And an extra one:

All the team (including the owner) have fantastic posture, modeling what they teach, and dress in a smart professional way.

If you would like some help building a sales culture in your practice please get in touch with Erika Trimble at www.prosperousphysicaltherapy.com

 


 
136 New members joined bestPT in August, 2017.
Let’s welcome bestPT Billing’s newest members!
2018, 2019, and 2020 Graduating Classes and Faculty
Albuquerque, NM
 
Brooke Weber
 
Elizabeth Stumper
Bit-By-Bit Therapy,  Ft Lauderdale, FL
 
Lauren Cabral
 
Tawnya Feeney, Leslie Armstrong, & Elizabeth Navarro
Health Rehab Solutions,  Kalispell, MT
 
Kelsie Huey
 
Randi McGeehan
 

Each new member benefits from and contributes to our network strength.

 Looking at the landscape of physical therapy practice management, we see a playing field tipped to benefit the payers and hurt the provider. The relationship between payers and providers is adversarial, but billing networks offer solid strategies that allow providers to get back into–and win–the game.

The “network effect” allows a large number of unique providers to capitalize upon their strength in numbers.  Please help us strengthen that network.

If your friend schedules a demonstration of the system, we’ll send you a $25 Amazon gift card
For each friend that you refer that joins our network, we’ll credit you $50 each month the office is contracted with us through the first year!



August 2017 bestPT Newsletter: Persisting Problems with Leftover Prescriptions

August, 2017 Newsletter

Leftover opiods are a common problem after surgery.

by Lindsey Tanner

CHICAGO — Surgery patients often end up with leftover opioid painkillers and store the remaining pills improperly at home, a study suggests.

The research raises concerns about over prescribing addictive medicine that could end in the wrong hands…

 


 

6 New members joined bestPT  in July 2017.

Each new member benefits from and contributes to our network strength.

 

Let’s welcome bestPT newest members!

Samantha Monahan of Bassett Physical Therapy, Stanleytown, VA

Sopia Polanco of Bit-By-Bit, Fort Lauderdale, FL

Christa Johnson of Comprehensive Hand & Rehabilitation Waterford, MI

Shalaina Russell of Kalispell Rehab, Kalispell, MT

Michele Kurkowski of Kiwi PT, Highland, MI

Norma Garcia of Two Trees Physical Therapy & Wellness, Ventura, CA


 Looking at the landscape of physical therapy practice management, we see a playing field tipped to benefit the payers and hurt the provider. The relationship between payers and providers is adversarial, but billing networks offer solid strategies that allow providers to get back into–and win–the game.

The “network effect” allows a large number of unique providers to capitalize upon their strength in numbers.  Please help us strengthen that network.

If your friend schedules a demonstration of the system, we’ll send you a $25 Amazon gift card
For each friend that you refer that joins our network, we’ll credit you $50 each month the office is contracted with us through the first year!

July 2017 bestPT: PTA, the 1st choice for a 2nd career

PTA: First Choice for a Second Career

Many PTAs began their work lives in other occupations but have come to find a home in physical therapy.

While their individual reasons may vary, many of these professionals are resuming their studies as older students focusing on a second career that is more satisfying than the work they had previously done.  Work that is emotionally fulfilling, stimulating, varied, all the while being educationally affordable and serving a hot job market.

(by Eric Ries,  at PTinMotion)

 


6 New members joined bestPT  in June 2017.

Each new member benefits from and contributes to our network strength.

Let’s welcome bestPT newest members!

Lauren Sahagian of Big Sky Pediatric Therapy, Austin, TX.

bigskyfriends.com

Colleen Lafferty of Bit-by-Bit, Ft Lauderal, FL.

bitbybit.com

Sarah & Linzie Schwindt of Health Rehab Solutions, Kalispell, MT

healthrehabsolutions.com

Adrienne Martinez of Prime Therapy & Pain Center, Riverside, CA.

primetherapy1.com

Bruce Wihongi of Kiwi Pt, Highland, MI

kiwiptmi.com



new members for our pt billing software

Welcome New Members to the bestPT Team in April 2017

11 New members joined bestPT  in April 2017.

Each new member benefits from and contributes to the strength of our network of physical therapists.

Let’s welcome bestPT newest members!

  1. Ahmed Abualala of Melwood Rehabilitation Center, in Upper Marlboro, MD.
  2. Sara Styles, Kelly Tennyson, and Kimberly Nicholson of Health Rehab Solutions.
  3. Glenn Hamilton of Asbury University in Wilmore, KY.
  4. Samantha Lenox of Mike Walsh Physical Therapy, in Milford, DE.
  5. Leah Larkin of Equilibrium Balance Performance Center  in Ventura, CA.
  6. Chastity Eaton of Bassett Physical Therapy, in Stanleytown, VA.
  7. Brenda Gonzalez, Jerry Parks, and Ted Stebens of Kulagy Physical Therapy.

 

What Do Successful Practice Owners Have in Common?

So many struggling  physical therapy practice owners focus all of their attention just on the critical tasks that must be done and, often times, little else.   Things like compliance, providing a support team, ensuring the clinic is equipped and functional, getting patients documented, and paying the team and the suppliers consume all of the owners time and attention.  

This means that some areas of the business, such as financial control, performance reporting, marketing, sales management and having a plan for growth, get little or no attention.  The result is a gentle, persistent decline in the practice size, turnover, profitability and value.

Click to read more about the 15 things successful practices owners have in common.  

new members for our pt billing software

Welcome New Members to the bestPT Team in March 2017

WELCOME NEW Members TO THE BESTPT TEAM!

6 New members joined bestPT  in March 2017.

Each new member benefits from and contributes to our network strength.

Let’s welcome bestPT newest members!

  1. Elise Kearns of Asbury University Wilmore, KY.  www.asbury.edu
  2. Krystal Showers, Elizabeth Samsell, and Holly Stewart of Bassett Physical Therapy, Stanleytown, VA.  www.bassettpt.co
  3. Vicki Gaunt of ISU Physical Therapy, Terre Haute, IN.  www.indstate.edu/pt
  4. Rosalie Bender of Physical Therapy Works Manhasset, NY.

 

new members for our pt billing software

Welcome New Members to the bestPT Team in February 2017

Five New Members joined bestPT in February 2017.

Each new member benefits from and contributes to our network strength.

Let’s welcome bestPTs newest members!

  1. Hayle Blackman and Kat Dominguez of Big Sky Pediatric in Austin, TX
  2. Natalia Zakrzeski and Alicia Perfetto of Bit-by-Bit Therapeutic Riding Center  in Fort Lauderdale, FL.
  3. Chy Grabowski-Merklinger of Health Rehab Solutions in Kalispell, MT

 

KEY HABITS FOR SUCCESS IN 2017

What are the habits that a physical therapist needs to accelerate their progress towards success? Working with some of the most successful clinic owners in the country, and by identifying what they want to achieve, Erika Trimble has identified what the 10 key successful habits are for clinic owners who want to live their professional dreams.

To read more, click here: Success Habits of Business Owners in 2017

new members for our pt billing software

Welcome New Members to the bestPT Team in December 2016

Two New Members joined bestPT in December 2016.

Each new member benefits from and contributes to our network strength.

Let’s welcome bestPT’s newest members!

  1. Mark Williams of Heyer Physical Therapy, Homer, NY.
  2. Long Branch of Healing Star Physical Therapy and Wellness, Long Branch, NJ.

 

new members for our pt billing software

Welcome New Members to the bestPT Team in November 2016

Three New Members joined bestPT in November 2016.

Each new member benefits from and contributes to our network strength.

Let’s welcome bestPT’s newest members!

  1. Chris Sidoff of Big Sky Pediatric Therapy,Pllc.
  2. Kellie Edmonds of Basset Physical Therapy.
  3. Darshita of Healing Star Physical Therapy And Wellness.