physical therapy billing is like walking a tightrope

How to Develop a Purposeful and Conscious Business!

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

In the video you see here, I discuss the importance of developing a purposeful and conscious business in order to achieve greater success in it. Check it out now or continue reading below.

If you want to grow your business successfully, you should have a purpose behind your business. Every business should have a clear expression of its purpose. So, at first, ask yourself why your business exists.

Most business owners’ primary goal is to run profitable businesses. Unfortunately, the desire for greater profits comes at the expense of the major stakeholders of the business itself.

Stakeholders include customers, employees, investors, suppliers, the community, and the environment. When profits become the primary objective and owners neglect to consider the effect this has on the business stakeholders, then the business will ultimately fail.

Conscious businesses take all of the stakeholders into consideration in everything they do. They create win-win scenarios for each of the stakeholders, and as a result, all of the stakeholders have a greater interest in supporting the business.

So make sure that you surround yourself with people who are in tune with the purpose that you have for your business and in tune with the way you want to do it. If you take care of the needs of your stakeholders, they will come around to support you for the growth of your business.

This ultimately increases the businesses’ profits. The effect running a conscious business has on the bottom line is far greater than running a business with little to no consideration for its stakeholders.

This is proven in the book “Conscious Capitalism” by John Mackey, the founder of Whole Foods Market. It is a book I highly recommend for all business owners.

One of the tenants of Conscious Capitalism is that a business must have a purpose for being in existence. Additionally, that purpose must not only be supported by the business owner’s own purpose, but also by the employees who work there as well.

Employees who have the same buy in to the purpose and vision of the business will generally be happier with their work, stay on board longer, and be advocates for the company through thick and thin. Ultimately, employee happiness leads to the happiness of other stakeholders, including customers, and the business thrives.

If you are interested in developing a more purposeful and conscious business and would like some ideas on how to get started, schedule a consult with me at

If you would like additional business building and success tips like this on a regular basis, click the following link and I will share a special gift with you when you do:

physical therapy billing success

Training Your Subconscious Mind for Greater Success!

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Are you aware of the power of your subconscious mind? In this video, I will discuss how to manage this power to achieve greater success in business and life. The subconscious mind takes 90% of your brain’s power and it is 30 times more powerful than your conscious mind!

Your subconscious mind is just like a computer. You have the power to control your destiny and the level of success you achieve in life by programming your “computer”, i.e. your subconscious mind correctly.

Earl Nightingale once said “Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.” That means that whatever you wish for in your life will come to fruition if you focus on it, repeat it to yourself over and over, and passionately believe it is going to happen.

Now the idea of programming your own brain through repetition and belief may sound a little far-fetched, but this process has been proven to work by thousands of successful entrepreneurs and business people throughout time. This process was well documented in Napoleon Hill’s Think and Grow Rich, a book I highly recommend you read if you haven’t already.

It works because once you have developed and fostered the vision of success you have for yourself, your subconscious mind goes to work searching for the ways it is going to get you there. In other words, it starts to come up with ideas that become available in your conscious mind for you to take action upon and achieve the success you desire.

This video discusses the benefits of training your subconscious mind and provides an example of how to do so. Check it out!

One of the easiest ways to train your subconscious mind is to meditate regularly. Sit in a quiet place and talk to yourself. Think about your dreams. It may be growing your business, traveling the world, or spending more time with your family. Your subconscious mind takes that information in your mind if you do it repeatedly and moves you to the direction to achieve those things in your life.

If you want something wholeheartedly and you are really passionate about something, your subconscious mind can help you achieve that as long as you provide it with the right “programming”.  Go ahead and train your subconscious mind regularly so that it can program your thoughts to get you achieve your dreams.

When you are done, please comment on it or ask questions below. Additionally, if you would like more information like this send to you regularly, click the following link and I’ll show you how to get it:

Thanks for watching and reading!

physical therapy billing services

The Importance of Purpose in Your Business and Life!

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Many people, including small business owners, go through life without purpose. In other words, they are living, but they are not living the life they want and don’t have any passion for it. For small business owners in this position, not living with a purpose that resonates within your business can eventually lead to the downfall of the business.

Why? Because the business, in this case, may have once been a dream or the purpose for the business owner, but overtime he/she has lost the passion for it and therefore is just working in a job that he or she owns!

So, if you are a new business owner or someone who has been at it for years and is starting to lack passion for it, taking sometime to slow down and discover your true purpose in life will make a huge difference for you. Living a life of purpose where you look forward to your work because of how it positively affects others will springboard you to greater success in business and in life.

This is because of the motivation you will have for living a fulfilling purposeful life – you will not allow anything to get in your way! I share my personal example of living a purposeful life in this video. Check it out now.

If you are not living a purposeful life, you will be side-tracked. Generally, young people have an idea about what they want to do in their life. But often they have to change their job and give up their dreams to make money to support their family.

When I started my business as a physiotherapist, I thought it will be great to help people, have fun in clinic and make money. But as I grew, I realized that was not my purpose. My purpose is to help people build profitable, purposeful and sustainable businesses and I started doing that.

So, take some time and think from the depth of your soul what your purpose in life is. Think what you want to do actually. This will guide you to figure out your purpose and improve your business as well as lifestyle.

When you are done, please comment and share below! Additionally, if you would like access to more information like this, click the following link and learn about a special bonus I have for you when you do:

physical therapy billing sales and marketing

Get More People to Respond to Your Marketing and Sales Copy – Education

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

There are 4 steps to getting more people to respond to your marketing and sales copy. These 4 steps are all part of the Conversion Equation and they include the Interrupt, Engagement, Education, and the Offer.

This is the 3rd video in the series I have created about the Conversion Equation. For the first one about the interrupt, click here.

For the second video on Engagement, click here.

The third step is Education. You need to educate your prospect on the value of your products/services in a way that gets them to believe that they would be an absolute fool if they did not do business with you.

To do that, you must spell out the specific benefits that a prospect will receive when he or she decides to use your product or service. You also need to make sure your copy or presentation demonstrates a great deal of enthusiasm or excitement.

Tell them about the benefits and services wisely. Don’t just say “we offer great prices and discounts”, “we offer excellent customer service” etc.  These are features, not benefits. Instead, tell them that you “are open 24 hours so they don’t have to worry about getting access to your products or  services when they want to”.   Again, state the benefit to the prospect.

Keeping your prospect engaged is very important during the educational portion of your ad copy.  Make it as exciting and informative as possible.

Include testimonials from other customers, data from your business, and celebrity association with your products or services in the education portion of your marketing and sales copy as PROOF of how what you have to offer will work for your target prospect.

The education section of your advertisement should be reliable. Your current or former customers are a good source for feedback on your advertisement.  Show it to them and take their feedback to make your marketing and sales copy even better.  It should even be good enough to make them want to come back again!

By the end of the education section, the prospect should be extremely open and excited about what you have to offer making it easy for you to convert them with an offer they would be foolish to refuse. We’ll talk more about the offer in the next video.

In the meantime, if you would like to see the offer I have for getting more information about the conversion equation AND getting access to a system that will help you easily implement all 4 parts of it into your marketing and sales copy, so you can attract more new customers sooner, click here.

physical therapy billing marketing tips

Get More People to Respond to Your Marketing and Sales Copy – The Interrupt

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Marketing and Sales is a lot like dating. You only have one chance to make a first impression, and that impression has to be great if you are going to succeed in getting the person looking at you (or your products/services) to want some more information.

To make a great impression with your marketing and sales copy, and to ultimately get more people to buy your products or services, you need to use the Conversion Equation in your marketing and sales copy writing process.

The first part of the Conversion Equation is the Interrupt. Your goal here is to interrupt your target audience’s stream of consciousness and get them looking at you.

The interrupt is generally a statement (videos, audio, networking) or headline (written copy) that garners attention because it provokes an emotion in your prospect, usually a pain point or problem that the prospect wants solved.

Your interrupt statement breaks your prospect’s steam of consciousness and “stirs the pot” in their brain, making them wonder if you have something that will help to address their problem or pain point.

Creating interrupt statements that really work can be extremely challenging for the average marketer and small business owner. Fortunately, I share a couple of resources in this video that provide proven headline/interrupt statements for you to consider in your marketing efforts.

Watch the video now to learn more, then click the following link here to get access to some great headlines and a few other bonuses to assist you with your sales and marketing efforts:

physical therapy billing is on LinkedIn

How To Create A More Engaging LinkedIn Profile To Attract Prospects

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Building a good LinkedIn profile is extremely important. People first come to your profile to see what you are all about and how you could be of service to them. You should spend a good amount of time building an impressive and complete LinkedIn profile because it is your profile which projects you as a brand to the people whom you are trying to reach out to.

If you don’t have a very well done profile you are not going to get many connections to build your business. Your profile should be consistent with your profiles in other social media sites. If you present yourself as a different person at different sites people are likely to be confused about you and you will not be able to build a brand as a leader in your field of business.

Your profile should have background photo, information about yourself, your education, experience, test score summary of your business and details of what you have to offer. You can post your presentation, background and all your information that you consider relevant to your business interest. If you do volunteer work mention that, organizations you belong to and what you are really good at. List all your skills as people may come and endorse you which will prove your LinkedIn ranking. Remember to include recommendations, testimonials, companies and groups you belong to. Be careful to keep your profile truthful and accurate.

A powerful profile will go a long way to get you more customers and reach higher levels of success.

This video shows you how to do just that. If you want to learn more ways to build an impressive LinkedIn profile to gain recognition for your business, click the following link, schedule a complimentary consultation with me, and I’ll be glad to show you how:

physical therapy billing network

Welcome New Members to the bestPT Team in July

Five New members joined bestPT in July 2015.
Each new member benefits from and contributes to our network strength.
Let’s welcome bestPT’s newest members!

  1. Jackie Hellinger and Kim Burke of Big Sky Pediatric Therapy, Austin, TX.
  2. Gwenn Lillie of Bounce Physical Therapy, Liverpool, NY.
  3. Ann Short and Adriana Muzquiz of Kid’S Creek, Suwanee, GA.
physical therapy billing practice growth

8 Steps to Creating a Customer Reactivation Campaign – Part 2

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

As I noted in my Part 1 video of 8 Steps to Creating a Customer Reactivation Campaign (you can view it here), having a strategy in place for getting old customers to come back and buy your products and services again, is a great way to generate revenue.

Why? Because these are people who have already bought from you before. So, they already have some familiarity with your products and service, and if you had previously provided them with a great customer experience, then there is no reason why they wouldn’t buy from you again. They just need some prompting to do so.

That is where your reactivation campaign comes in. But in order to be effective with it, you need to know the 8 steps for creating an effective customer reactivation campaign. You may have seen the first four steps in part 1.

  • Make a list of your potential customers and offer a reactivation discount to them. Show your customers that you understand them. They will be glad to know that you understand their needs. Do a split test and offer discounts for some of the customers, but not for all of them. This is a strategy to make these particular customers more interested.
  • Write something interesting when you send email to the old customers. Don?t just write, ?We are offering huge discounts. We want you back?. Write something that makes them interested in your products and services. For example, if some customer used to buy video games, write about all the new technologies that have happened in video games. Highlight new contents that you have added to your site. Customers can get discounts anywhere. It’s your content and products that attract them.
  • Make it easy for the customers to come back. If they left two years ago, they have forgotten their username and passwords. Send them this information in email or make it easy for them to find it. If you offer a discount code, make it clear where they should enter it.
  • You can also reach your customers through social media sites. For example, if the customers are on Twitter and if they follow you, send them a direct message instead of a formal email. Email marketing is a good idea but you can also try other channels to get back your customers.

As I mentioned in the video, this 8 step process can be found in my E-Learning system, a comprehensive online portal chock full of proven information and strategies to assist you with bringing in more leads and more customers to your business than you thought imaginable.

You can get access to the E-Learning system FREE for 30 Days. All you need to do is visit the website, sign up for access to it (you’ll pay $97.00 upfront, but you will receive an immediate refund from me once I have been notified of your payment).

Check it out today. I guarantee you will find a resource or resources in this system that can double your business revenue. If you have any questions, contact me for a complimentary consult. Thanks for watching!

physical therapy billing grows your practice

8 Steps to Creating a Customer Reactivation Campaign – Part 1

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

A key strategy to customer relationship management is knowing when to initiate a customer reactivation campaign to get your old customers to buy from you again.

This strategy is a great way to generate revenue for your business because you are reaching out to and re-engaging with people who you already know and like the products and services you have to offer because of previous purchases.

Unfortunately, customers occasionally fall by the wayside with respect to your marketing efforts. They may not have visited your business in a few years and possibly fell out of your marketing funnel. This does not mean they don’t want to hear from you. In fact, a reminder, sent out the right way, may spur them to visit your business once again to make a purchase.

But setting up the reactivation campaign THE RIGHT WAY is key! In this video, I go into details on how to do this correctly, and how you can get access to a great tool for assisting you with and improving your marketing efforts. So, check the video out now!

You have to develop a strategy to be successful in this type of campaign. Below are bullet points for the first four steps for developing a customer reactivation campaign on which I go into more detail in the video:

  • Decide your target customers. Make a list of the customers you want to reactivate. Are you going to target people who bought from you 6 months ago or two years ago? Are you going to target men or women?
  • What is your goal for the campaign? Are you looking to re-engage your customer into your business by introducing a new product or to up sell them on something they already own?
    You need to understand the reason why the customers left. Were they not satisfied with your products or service? Were the products expensive? If you know the reasons, you can address them in the messages you send.
  • Segment your target customers by personal or purchase habits. If you know your customers well, you can make your campaign more effective by writing to their specific wants and needs.

Don’t just send a formal message to your customers. Instead, write something which reflects that you admire them and they?ll become interested again in your business.

Reactivation campaigns are a very good opportunity to get back old customers and re-engage with them. They are also a great way to generate additional revenue for your business. Check out the video now to learn more!

Want access to my E-learning system? Then click here and I promise you will not regret your decision to do so.

The Power of Feedback for the Growth of Your Business

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Have you tapped into the power of feedback from your customers/clients? Are you open to what they have to say about you and your business, no matter if it is negative criticism or positive comments?

If you have been receptive to feedback and open to what your customers have to say about you, then you are one step closer to greater success in your business. The question now is, what are you doing with the comments your customers are providing you? Are you taking action on them, leaving them be for another time, or choosing to ignore them because you believe you are right.

A huge piece to customer relationship management is being able to not only be receptive to a customer’s feedback (good or bad), but to also act on it in a way that shows your customers that you care and that you are willing to go the extra distance to retain them as a customer long term.

In this video, I discuss this in more detail and provide you with a way to consistently get feedback from your customers so that you can constantly be aware of the things your business does well and those things that your business does not do well that you need to correct.

If you know the true client experience, you can give better service and it helps to improve your business. If you can’t impress your customers, not only they will leave you but also they will give negative feedback to other people about your products or business. So, it’s always better to know the truth.

You can request your customers to rate your products in a scale of 1 to 10. Ask them about their experience with your products. Tell them to give true feedback. If they give your product 0 rating, it means your performance is very poor. If they give 10, it’s awesome. But if they give 6 or 7, your service is moderate. You can ask them what your company should do for them to get a 10/10 rating?

Many customers don’t want to give feedback because they are not sure about your reaction. Tell them you appreciate their feedback and it is to provide better service to them. They should realize that you care for them and that their feedback is valued.

This strategy is very useful to get your customers coming back for more. In fact, the overall impression of your business should be the summation of customer feedback. Honest feedback from customers helps grow your business and improve your product quality and services.

This simple process can easily be worth thousands of dollars to your bottom line if you choose to implement it. So watch the video now, and then let me know your feedback on it below!

After watching, you can get access to the offer I make on it by clicking here. Don’t miss out on this offer as it can be a huge game changer for you and your business.

Check it out today. I guarantee you will find a resource or resources in this system that can double your business revenue. If you have any questions, contact me for a complimentary consult. Thanks for watching!