leads for physical therapy referrals

Adding Value to Convert Leads to Sales

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free


Adding value to your offers is key to converting more leads to sales. Adding value makes your lead/prospect/soon to be customer feel better about considering your product/service and about their decision to buy from you.

Adding value will also lead to more referrals for your business.  If the value you ad to your offers is superior to what any of your competitors are doing, then your prospects will recognize this and share your information with others.

It is also important to understand what additional value your target market would appreciate.  Don’t be afraid to “Give Away the Farm” in your value ad offers.  If your prospect converts to a customer, then you can more than make up for providing additional value by getting them to purchase additional products or services later.  This is what Amazon does with the Kindle.

Think about what kind of additional value you can offer your prospects. The right value ads will lead to more customers for you.

I go into more detail in this video on how to add value for your prospects to make it easier for them to become customers.

If you would like to discuss some ways you can add value for your leads to help them make a buying decision, then schedule a complimentary consult with me at: http://meetme.so/yourbizsuccesscoach and we’ll brainstorm on some value add ideas for your business.

If would would like access to an online business building system that adds a ton of value for anyone involved, check out: http://yourbizsuccesscoach.com/mttbem and let me know what you think.

Thanks for watching.














physical therapy success formula

Defining the Formula for Success

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

There are a number of different “Formula’s for Success” offered by people who have achieved success that you can find in books or on the internet. There is no single formula for success that works for everyone. That is because people are different and are going to respond differently to the formula that works best for them in their lives and in their businesses.

In this video, I offer and define my formula for success for you to understand. The formula includes Purpose, Belief, Execution, Persistence, Consciousness & Consistency, and lastly Excellence. If you are able to include and work on each these concepts in your life and in your business, I am confident you will achieve whatever it is that you define as success.

This is the first of a series of 8 videos I will be sharing on my formula for success and how you can benefit from it. Please subscribe to my YouTube channel or blog to receive notifications as each of these videos are published. During each video, I will offer you my personal assistance in helping you achieve the success you desire in your business and in life.

Now, I would like to challenge you to call me for 15 minutes and discuss your business and success. Let’s find the root of your problems and address them to bring your business back on track to success.

If you would like to learn more about how I help small business owners achieve their success goals, just give me a call at 508-942-3229 or click here: http://yourbizsuccesscoach.com/consult to schedule a complimentary consultation with me to learn about your business challenges and show you a few strategies for overcoming them.

I look forward to hearing from you.  Thanks for watching and reading!
























physical therapy cartoon

Automate Your Care Plans for Physical Therapy Patients

Learn how PT Patients can have Automated Care Plans.

View this free 20 minute webinar to see how to create your patient care plans and then apply automation to them. Automatic care plans will save you a lot of time and you won’t have to memory manage any of it. You can even setup a notification when visits are running out. Plus, projecting staffing and cash flow levels will be easier and more accurate.

Start your own business

Control Your Destiny – Build Your Own Business!

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

Starting your own business is not as difficult or challenging as you might think it is. I and countless other business owners are proof of that.

In this video, I am going to talk about how you can control your destiny by building your own business! But first a question for you: Have you been fired or laid off from your job? It probably was not a very comfortable situation in your life.  It most likely had you feeling down and worried. But more likely than not, you got over it and found a new job.  Point is, you are still not entirely in control of your destiny by working for others and there is the potential for you to lose your job again.

Let me share my story with you. When I was 23 years old, I got a job as a sales representative in a manufacturing company. I did not like the work and eventually they let me go because of my terrible work. But that one incident really got me focused and made my choice clear. I understood what I wanted to do and took control of my own destiny.

My father worked as executive sales representative at Kraft Food Service Company for over 20 years. He wanted to retire early. But when they came to know it, they laid off my father from his job. He was extremely hurt by this.

Right then, I decided I did not want that to happen to me. I decided I would not answer to anybody except me in the work I do. I would create my own destiny and build a business on my own.  Soon after, I started my first business and did not look back.

I encourage you to control your own destiny and be successful in your business as well as in your life. If you need strategies and plans to start up and grow your business, I can help you with that. Contact me for consultation any time you are ready to get going!

Being successful in your own business is a big challenge and one that is difficult to go alone.  You will have to learn and implement systems for business growth. As the owner of 4 businesses, I have the experience to help you do just that and see great results from your new business sooner than later.

If you would like to discuss about how to getting your own business off of the ground, schedule a complimentary consultation with me at http://meetme.so/yourbizsuccesscoach.

I will take the time necessary to learn about you and what you would like to do, then offer you some advice on how to get started.

There is no obligation to work with me beyond the free consultation.  I look forward to hearing from you.

Thanks for watching and reading!
























Facebook for physical therapists

Why Facebook is Great Tool for Growing Your Practice

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

Have you tried using Facebook to promote your clinic / practice, but the results are not what you hoped for.  If so, you are not alone.  Many clinic or practice owners go through the process of creating a fan page and posting random content that they THINK is relevant to their customers and will interest them. Often they find that, they are not getting the engagement they would like to have to promote their business.

Facebook offers great tools and if you know how to use them effectively, you can see an increase in the number of new referrals coming in your practice. To achieve this you will  have to create a fan page for your business. Once you have done that then you get people to engage with the page, by liking it, then sharing & commenting on posts consistently. You should engage your FB fans in a social way instead of just providing static information about what you do. You need to be more creative to get your fans involved enough with your fan page to want to like and share your posts.  Think about your client’s interests instead of your own when writing posts.  Share fun and entertaining content when ever possible.  Tell stories that resonate with your fans.  These are some of the things you should be doing regularly to increase engagement with your fan page, and ultimately, drive in customers to your business.

In the following video, I talk more about how you can use Facebook to grow your practice and get more new patients coming in. Take a look!”

If you have any questions, or would like a complimentary consultation on using Facebook to grow your practice or business, click the following link:  http://yourbizsuccesscoach.com/consult, or call me at 508-942-3229!

Thanks for watching and reading!























bestPT offers physical therapy billing software

Make Connections and Watch Your Business Grow

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

Interesting what can happen when you keep an open mind and make connections by networking with new people you meet.  The most unlikely person may be able to provide you with a lead or opportunity to exponentially grow your business if you just take the time to get to know them a little bit more.   And don’t just get to know their business; you find out what they are all about, what their passion in life is, where they live, what activities they participate in, their likes and dislikes.

Connect on a personal level and you will be surprised at how people respond to you.  People like attention and like to talk about themselves when asked to do so.  If you show interest and truly listen to them, you will find golden nuggets of opportunity that pop up for you.  This is what happened to me this week at a conference I was at.  See the video below to learn about how I benefited from just getting to know someone new:

One more thing, after you have gotten to know your new connection, make absolutely positively sure you find out if there is anyway you can be of help to them in their business or lives in general.  Even if you cannot, the person will appreciate it and more often or not, reciprocate with a way they can help you.  Pretty cool when it happens.

You can make this strategy a way to build leads for your business just by using it at networking events in your region.  Spend the time at a networking event just meeting people and asking about them.  Listen closely and bring a note book if you have trouble remembering details of conversations.  I am confident you will come away from such an event with more positive leads and information than you ever did before by employing this “get to know them better” strategy.

Good luck and thanks for reading.  If you have any questions or if you would like me to show you how I can help you find an additional $15,000.00 in revenue for your business in 45 minutes, then e-mail me at: steve@yourbizsuccesscoach.com and we can set up a time to do so.   Thanks again.


webinars for physical therapists

Using Webinars to Promote Your Business

Using Webinars to Promote Your Business

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

If you want to talk to a big group of your prospects simultaneously at a time and location convenient to them, then webinars are the way to go. Start using webinars to promote your business!

Webinars allow you to present details of the benefits your business will provide your potential customers, create engagement and interaction with them, and give you a proven way to get them to the most important step in your marketing funnel – the buying decision. So using webinars to promote your business really works and provide you with some really useful information.

I go into a few reasons why these videos are a great marketing tool in this video below.

Check it out:

Webinars are a great marketing tool and very easy to do. Make sure you stand out from your competition by being creative and offering valuable and engaging information on your webinars. This will help you grow your business.

Schedule a complimentary consultation with me if you would like to add these videos to your marketing strategy and would like some assistance doing so by clicking the following link, http://yourbizsuccesscoach.com/consult.  Or call me at 508-942-3229.

When you are done, click the following link to get access to my offer: http://yourbizsuccesscoach.com/3-webinars-el

Or, if you are interested in my consultation services and my E-learning System, click here: http://yourbizsuccesscoach.com/myguidedtour

Thanks for watching.



email marketing for physical therapists

How to Create E-Mail Marketing Messages That Get Views

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

Some “experts” out there say E-mail Marketing is dead. Well, that is true if you are sending out boring, uninformative and non-engaging messages that are only promoting some special or discount your company is offering.

E-mail will be opened by your prospects and customers if and only if they truly value everything that you send them.  In this short video I discuss the things you need to do to make your e-mails worth reading.

If you are having trouble developing e-mail messages that get opened by your prospects or customers, then call me at 508-942-3229 or click http://youbizsuccesscoach.com/consult if you would like to talk to me and discuss how I can help you with your e-mail marketing strategy in more detail!

When you are done, click the following link to get access to my offer: http://yourbizsuccesscoach.com/3-webinars-el

Or, if you are interested in my consultation services and my E-learning System, click here: http://smallbiz.yourbizsuccesscoach.com/myguidedtour

Thanks for reading and watching!


physical therapy surveys

The Importance of Customer Surveys and Tracking Buying Habits

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

You may think you understand your customers and their buying habits, but do you have tangible evidence to show that you do? If not, then you may be out of touch with their reality and therefore at risk of losing them to your competitors.

There are a few ways to prevent this from happening. The first is to conduct periodic customer surveys and use their responses to improve or develop products/services that fit their wants and needs.

The other is by tracking their buying habits with respect to product/service type, cost, and frequency of purchase. This short video discusses surveys and tracking systems in more detail.

After you have viewed the video, connect with me at:  http://yourbizsuccesscoach.com/consult if you would like some more specific information on how to develop customer surveys and tracking systems that will help you keep your customers in “your stable”.

Feel confident that you know what your customers are all about? Great! Now, check out this video on how to get your customers to refer more people to your business: https://www.youtube.com/watch?v=OVJip4ecqAA. Thanks for watching and reading!

When you are done, click the following link to get access to my offer: http://yourbizsuccesscoach.com/3-webinars-el

physical therapy billing business tips

Strategic Marketing – Best for Generating More Sales for Your Business

by Steve Messineo

Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free

One of the things you are probably going to focus as you grow your business is marketing.  You’ll want to promote your business in a way that it quickly increases the number of customers you have and increases your business revenue.

One way you’re not going to be successful promoting your business is if you’re using tactical marketing instead of strategic marketing. Tactical marketing is basically what you see all around you, i.e. the various avenues that people use to promote their businesses – TV, Facebook, newspapers, direct mail, Google Ads, etc.

Unfortunately, most people who use tactical marketing are just bombarding prospects with the same old stuff.  There’s no call to action, there’s no attention grabbing headlines or announcements, and they don’t offer you any compelling reason why you should buy.

For example, if you look at a Buick commercial from a few years ago, you see Tiger Woods getting into a Buick after playing golf.  He says a couple of words about the quality of Buick and that’s it.  There’s no incentive for you to really go look at a Buick, there’s no information that makes Buick stand out against all the other cars. There is just Tiger Woods there and it is implied that just because he’s a great golfer, you should consider buying a Buick as well.

Same thing with those silly Geico commercials with the Gecko. He is walking down the street on the Brooklyn Bridge, says a couple of things, looks cute and funny and he is talking about car insurance or whatever. Geico commercials just bombard you with the gecko and his being adventurous. It doesn’t really give you any compelling reason why Geico is any better than any other auto insurance company out there.

It is great if you can bombard your prospects with the same message over and over again so maybe they will remember you, but I can tell you that the Geico commercials and the Buick commercials don’t compel me to go buy. In fact, I use other products instead of those. For all the money that these big companies spend doing this form of marketing, I don’t see them having much success.

Now in your case, you’re a small business owner or home business owner and don’t have that money to start branding yourself and bombarding people with your message over and over again. There’s no way you can do it and if you did, you would probably annoy people. Who doesn’t turn off the TV or change the channel when commercials are on?  Most people do.

So keep that in mind when you’re creating your marketing message; tactical marketing only works when your messages have a strategy behind them.  So, you need to create a strategic marketing plan.  A strategic marketing plan takes your leads and prospects through a cycle of getting information and positioning you as an expert on the products and services that you’re going to deliver and giving them compelling reasons to buy from you.

There is a step by step process you need to take them through. It takes patience, understanding what type of message to use, and what type of offers to make at what points in time. This way your prospects are gently taken to the process without feeling like all you’re trying to do is sell them your products or service.

You’re not saying “here I am, here’s my stuff, come buy from me.” You’re saying “Hey, let me give you some more information, let me gently take you to the information process so that you feel comfortable with your decision to buy from me.” That’s strategical marketing and that’s really what you want to focus on when developing a marketing plan for your business.

We’re going to talk a little more about strategic marketing in upcoming blog posts and how you can really create a good strategic marketing plan for your business. So stay tuned for those.

In the meantime, if you want help developing a strategic marketing plan, I can definitely do that for you. I have a tool that actually provides small business owners and home business owners the skills to make an ad copy, strategic marketing copy that you can actually take, modify and implement successfully for  your business without having to reinvent the wheel. It’s a program that offers marketing information and ideas for 45 different industries. You can essentially copy and paste these ideas and use them for your own marketing purposes.

If you like to talk me about it and also develop your strategic marketing plan, schedule a consult with me right now by clicking the link below:  http://yourbizsuccesscoach.com/consult.

I’ll be happy to talk with you and get to know a little more about your business to learn how I can help you develop a strategic marketing plan that is easy to implement and will get you to see a lot more revenue and a lot more customers sooner than you think.

Thanks again for watching and reading.