Physical Therapy Practice Management | Direct Mail Marketing Campaign

Messineo-blog3Why Headlines and Graphics are Important in Your Direct Mail Marketing Campaign

By Steve Messineo, DPT, Owner,

Have you ever sent a marketing letter to a local physician promoting your practice in the hope of seeing more patient referrals from that physician?  If so, what did you do to the letter to help it grab the doctor’s attention?

If you are like most physical therapy clinic owners, chances are you didn’t do much to it. Most likely, you wrote a “Dear Dr. So and So” letter telling him or her all about how your practice is ideal for his or her patients. No headlines, no eye catching graphics or pictures. Just a “plain Jane” letter.

Unfortunately, physicians get enough of these letters from other PT’s and other vendors looking to promote their products or services. It is enough to put them asleep – something they can’t afford to be doing when treating their patients.  So, more often than not, these type of letters get filed in the TRASH without the message about your practice getting through.

Don’t feel bad – most physical therapists are not taught effective marketing techniques in school to promote themselves and their businesses.  But, there is hope.  There are plenty of sources for PT clinic owners to get the training they need to be effective marketers – more about this later.

If you have had some marketing experience, then you know that implementing attention grabbing headlines and graphics/pictures that accentuate the message you are delivering in your letters to physicians, is the way to go if you are looking to convert physicians to consistent referral sources for your practice.

At the same time, there are strategies behind creating an effective headline and using appropriate graphics.  How do you learn these strategies?  Well, one way is to look up marketing courses for PT clinic owners, pay for one, and go through the education process.

The other is to attend my upcoming webinar where I will share outside of the box marketing strategies that will help increase the number of patient referrals to your practice.

If you would like to attend the webinar, “Outside of the Box Strategies for Marketing to MD’s”, you can register for it by clicking a button below or above.

steve messenio youtube

3 replies
  1. David
    David says:

    Fortunately, even though marketing isn’t taught in school, it can still be learned. And the better practices become at it, the more success it can bring.

  2. George Konold
    George Konold says:

    If I was a Physical Therapy practice owner, I would definitely want help marketing to my primary referral source of Doctors.

  3. Eldad
    Eldad says:

    As they say in French – it’s the tone that makes
    the music; it’s not what you say but how you say it.

Comments are closed.