When you are just starting out as physical therapy practice owner, staff training should be one of your top priorities. Having a skilled, well-versed staff will ensure a) they are intimate with your company products, services, and mission, b) they can contribute to the growth and expansion of the business, and c) know how to properly handle problems and conflicts that may affect the business.
Patient retention should always be a top priority. Getting new patients will be irrelevant if you canâ€™t keep your current ones. Not to mention, it is cheaper to keep current patients than try to attract new ones. Follow through on your commitments and keep the lines of communication with your patients open to build relationships.
Focus your marketing dollars where you will get the most bang for your buck. From direct mail marketing to podcasts to Google AdWords, there is an advertising solution for every business budget. Finding the right one may be a bit tricky, but research your options, find out pricing, and calculate your ROI.
Protect your small business assets and implement an online backup solution. Online backup is the most simple, convenient, and affordable way to protect valuable business records and intellectual property. And many services provide unlimited backup for a low monthly fee. Not having important documents backed up could mean the end of your business should something (or someone) damage your network.
Have a professional website designed made for your business. These days, the internet has become an integral part of business and virtually everyone uses the internet to research and check references. Your website will be a direct reflection of your business, so you want to make sure you have something that is professional, user-friendly, and eye-catching. Furthermore, if you are hoping to garner new customers from your website, you will need an effective internet marketing campaign in place to create a robust and noticeable presence online.
Source: Ezine Articles, By Holly Matheson, Small business section