physical therapists use bestPT to make money

Get Your Customers Buying More With This System!

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

You can get more transactions to your business to get customers to buy more and increase your revenue and profits. It will help you build your business for a higher rate of growth and keep competition at bay.

The E learning system more transaction model being introduced in this video will help you to understand fundamentals, strategies and tactics for small businesses to have customers continuing to buy regularly by upsell, cross sell, down sell which tells you how to approach a customer who hasn’t yet decided to buy and a lot more.

There is a lot more to gain for increasing your volume of business and profits by signing up for this program.

When you are done, if you would like to talk to me and get some more details on this topic, schedule a complimentary consultation with me here.

If you want to learn more on How to Use LinkedIn Ads to Promote Your Business ‘Buy in’ for Your Business, click on this video link:

physical therapy billing is on LinkedIn

How to Use LinkedIn Ads to Promote Your Practice

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Using LinkedIn ads is a great way of boosting your business and letting a huge number of target audience know what you have to offer.

This E learning module show practically step by step what you need to do to set up the ads. It is really simple and had a huge potential for increasing your profits by increasing you customer base.

You can post your advertisement and create a new campaign choosing your target audience by location, company size range, type of Industry and more to make your target focused.

Then you look at the amount you have to pay per click and mention the amount you want to budget. That’s all there is to enhancing your business by using LinkedIn ads.

When you are done, if you would like to talk to me and get some more details on this topic, schedule a complimentary consultation with me here.

If you want to learn more on Generate More Leads, Sales & Profits Using This System “Buy in” for Your Business, click on this video link.

Want to Bring in More Patients Using Facebook’s Ads Platform?

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Whether you are new to Facebook’s Ads or someone who has struggled using it to bring in new customers, my upcoming webinar will provide strategies that will drive more traffic to your business and provide you with a greater ROI for your ad spend when you use Facebook.

Here are a few things you will learn if you decide to register for this FREE webinar:

  • How to create Facebook content that increases engagement and brings new prospects into your marketing funnel when you use the ads platform.
  • How to develop a consistent and time efficient Facebook marketing campaign that keeps fresh information in front of your target audience and your fans, and ultimately gets them to do business with you.
  • How find and connect with the audience you want to do business with using Facebook’s targeting system inside of its ad platform.
  • How to use retargeting tools inside of Facebook’s Ad platform to keep your ad messages in front of your chosen audience.
  • How to delegate your Facebook engagement campaigns to your employees and get them motivated to participate in the process.
  • Learn about specific online marketing tools designed to improve a prospect’s experience with your business and generate more sales when integrated with your Facebook ads.
  • I will also be providing all webinar attendees with information about a customized FB ads training program that will accelerate your success using this platform.

Why Great Systems are Important for Your Business Success!

by Steve Messineo

Owner | Professional Lead Generator & Coach | Connect w/me for Free

Great systems give your business the ability to expand and a great cash flow to fund your lifestyle. Having a great system in place will open up your time to continue to grow it more or pursue new opportunities.

This video provides some points to consider, plus some tips to bring up your business to more efficient level by implementing systems for your business.

When you are done, if you would like to talk to me and get some more details on this topic, schedule a complimentary consultation with me.

If you want to learn more on how to improve customers experience via touchpoints, watch another video.


Physical Therapy Software Sweet Dream Practice Analysis

DPAblog4-bestPTSweet Dreams

Has Shannon’s Dream Practice Analysis left her feeling like life is sweet?

“Hey, it’s my favorite customers!” Mike kissed his wife and ruffled the kids’ hair as they slipped in through the back door of his restaurant.

“Hi, Shannon,” said the chef. “I think we might have some treats for the kids.”

“Treats?” they chorused.

“Mostly broccoli and asparagus,” teased the chef, “but there might be a cookie or two as well.”

“We should probably get them out of the kitchen, Shannon,” Mike suggested. “It’s not the safest place for a passel of kids, especially when we get busy. Grab a stalk of broccoli, kids, and let’s go find a table.”

Mike checked the whole kitchen with a glance and, satisfied, shepherded his family out to a table in a quiet corner of the restaurant.”

“Runs like a dream, doesn’t it?” Shannon said, grabbing a cookie from the plate she’d carried out.

“Most of the time,” Mike agreed. “I’ve worked very hard to get it this way, but now I have just enough excitement to keep it interesting.”

Mike and Shannon smiled at each other for a moment over their children’s heads. Then Mike remembered. “Today was your Dream Practice thing, right?”

“Right,” echoed Shannon. “It was great. Really, just going through the process has clarified things for me. You were right; it’s been a while since I took a high level look at my business.”

“It’s easy to get distracted,” Mike smiled.

“Very easy. But we went through the difference between ROI and expenses and compared our practice stats with some industry benchmarks for the things we offer, and it really made sense. I’d say it gave me some direction.”

“Just going through the figures probably helped a lot.”

“With an objective expert perspective, yes. We hadn’t really identified the right metrics to track. We didn’t capture all the data we should and we didn’t really know what to do with the information we had,”

“So the Dream Practice process really showed you all that?”

“Plus some opportunities and even some guarantees. I’m really glad I did it.”

The cookies were gone and the kids were getting restless, but Shannon had just wanted to share her satisfaction with her husband. A quick visit was better than waiting till Mike got home after the restaurant closed.

“I’d better get these three home and ready for bed. Thanks for taking some time out.”

Mike bent down to get kisses from the kids and saw his family out.

Has Shannon’s Dream Practice Analysis left her feeling like life is sweet?

Disclaimer: For HIPAA compliance, all characters appearing in this post are fictitious. Any resemblance to actual persons or actual events is purely coincidental.

Physical Therapy Software Practice Analysis

DPAblog3-bestPTIf Life Could Be a Dream

Will crunching the numbers in a practice analysis help Shannon and Theresa get closer to the dream?

Shannon headed back in to work with a spring in her step. “Theresa,” she said, “do you remember when we first opened this place?”

Theresa smiled. “Of course. We were two crazy kids with a dream!”

“How close are we to that dream today?” Shannon asked.

“Pretty close,” said Theresa. “We’d be closer if we could redecorate the way you keep promising–”

Shannon laughed. “Seriously, how close are we?”

“Seriously, I think we’ve accomplished a lot. We have a great practice here, we’re helping our patients, supporting a lot of good people, and adding value to the community. I think that’s what we wanted to do, and we’ve basically done it.”

“There are some things that we haven’t accomplished, though, aren’t there? And maybe new things that have come up since we started, too.”

“Like redecorating,” Theresa couldn’t resist saying. Then she went on more soberly. “You’re right, though. There are a lot of things that get put off for lack of time, and I guess you and I might not be earning what we thought we would by now… and maybe not getting as much time off as we expected to, either.”

“So do you think there’d be some value in doing that Dream Practice Analysis we’ve been talking about?”

“If you want to do it, we’ll do it,” said Theresa tartly. “But I think you should consider the pros and cons. I agree that it might be helpful to have someone with a more numbers-oriented mindset to help us make sure we’re on the right path. Heck, it can be great just to have an objective outsider who doesn’t have so much emotion invested. But you’re talking about opening up our books to a stranger.”

“An expert. And I think we just share some information, the numbers they actually need and know what to do with — unlike you and me. I know we won’t have to share any information that shouldn’t be shared.”

“Fine. But will that information really let these experts give us an accurate prediction about how the software might be able to reduce our costs? We might just end up spending more because of double talk about saving.”

“I don’t think so,” Shannon objected. “I think that’s exactly why we need to go through the process. With actual data and someone who fully understands it, we could make our decision based on real information. We know that doing without things we really need is just false economy. We certainly did enough of that in the early days! But I don’t want to guess whether an investment is going to pay off. That’s why I think we should go through the process.”

Theresa agreed and turned back to the files she was working on, but she tossed a last question at Shannon as she moved away. “Can we ask about the ROI of redecorating while we’re at it?”

Will crunching the numbers in a practice analysis help Shannon and Theresa get closer to the dream?

Disclaimer: For HIPAA compliance, all characters appearing in this post are fictitious. Any resemblance to actual persons or actual events is purely coincidental.

Physical Therapy Software Dream Practice Analysis

DPAblog2-bestPTLife is But a Dream

For Shannon, it’s essential to look back in order to look forward

Can a Dream Practice Analysis clarify Shannon’s real-world path?

Tell me again what DPA is, said Mike, raising his voice to be heard over the shouts of the children. Mike and Shannon had come to the park to play with their kids, but they were ready for a break. Shannon had mentioned DPA on the drive over, but Mike had’t caught what it was.

It stands for ˜Dream Practice Analysis, Shannon explained. It’s part of figuring out the ROI of my practice management software. But I dont think I understand ROI well enough to be able to figure it out.

Do you have to figure it out yourself?

I asked Theresa for help, but we couldnt seem to sort it out, and shes the one who keeps the books. Shannon laughed ruefully. That sounds bad, doesnt it?

It sounds like you need some help, thats for sure. Theresa can keep track of your income and expenses, I’m sure. But ROI is about investments. By figuring out the return on a potential investment — like practice management software — you can tell whether its a wise decision or not.

I think thats the point of the DPA process, Shannon agreed. Well analyze the Dream Practice and see how much time and money I can save by automating some of our processes with software.

It sounds like a good thing to do, Mike observed. How long has it been since you slowed down enough to think about what your Dream Practice would look like?

Good question. Shannon sat back and gazed around the park. It was an idyllic setting, full of happy children, dogs, and people enjoying the sunshine. It was easier to think about her Dream Practice here than in the office.

In the office, she was often distracted by fires needing to be put out, personal issues among the staff, and a general sense of chaos. Everything seemed to need dealing with on a case-by-case basis and every problem seemed like a new issue that had to be figured out and solved¦ or worse yet, the same old problem that never got solved but still had to be dealt with.

I love my business, Shannon said at last.

I know you do. Mike put an arm around his wife’s shoulders.

But you’re right. Ive lost track of the dream.

Dreams are different from reality, but your dreams can certainly help inform your decisions. If a DPA will help you see what kind of ROI you could get from an investment and help you make the right decision about the best investments in your practice, its worth doing.

Shannon nodded. She was still watching the kids, but it seemed to Mike that she might also be seeing her Dream Practice in her minds eye.

Can a Dream Practice Analysis clarify Shannon’s real-world path?

Disclaimer: For HIPAA compliance, all characters appearing in this post are fictitious. Any resemblance to actual persons or actual events is purely coincidental.

Physical Therapy Software Return on Investment

DPAblog1-bestPTThe Numbers Game

Learning to distinguish between expenses and investments

Does ROI apply to Shannon’s PT practice?

Theresa stared blankly at Shannon. “I just don’t understand the question,” she said.

“I’m asking about the ROI — the return on investment. Like, which of our patients are most profitable. What kind of merchandise gives us the best return on our investment. When we do marketing, what return do we get for each kind of promotion or campaign.’

Theresa looked doubtfully at her computer screen. “I know what we spend and I know what we take in, and any time we spend less than we take in, I know I’m happy about it. I don’t think I can break things down the way you’re asking, though.”

“Say I wanted to hire a new technician. We’d have to think about all the costs of that new technician, compared with the amount of revenue we’d be able to get from being able to handle more patients, right?”

Theresa warily agreed.

“So we’d have to know exactly how much more money we’d make by bringing in those new patients and exactly how much it would cost to bring on the new technician. Like, if we could bring in another technician for a total of $4,000 a month counting benefits and extra coffee and toilet paper, and we could bring in $5,000 in new revenue by having one more technician on board, our ROI would be $1,000.”

“I know what ROI means,” Theresa objected. “I just don’t think we have the information to break it down like that. I can tell you what we pay one of our technicians now, but I don’t think I know how many new patients one new technician would allow us to bring in.”

“Not to mention the extra cost of coffee and toilet paper.”

Theresa laughed. “Exactly. The amount of time a client takes isn’t consistent — even with one client over time. Even if we imagine that each client pays exactly the same amount each time, we can’t really say that 10 new clients will bring in X amount of revenue, because it depends.”

“That’s true,” Shannon nodded. “Plus, just bringing in a new technician doesn’t automatically bring in 10 new clients, even if he or she increases our capacity by that amount.”

“Very true.” Theresa frowned at the screen some more. “Some of our cases bring in a lot more revenue than others, and some of our technicians have more patients but actually bring in less money. And we also sell a lot of merchandise now, and that income doesn’t necessarily line up with any of the technicians.”

“Or,” Shannon suggested, “we don’t keep track of things in a way that shows how it lines up.”  She leaned over the counter to look at the screen, too, but she couldn’t really get any information from the numbers she saw.”

“It’s also hard to figure out how to divvy up the costs,” said Theresa. “That’s a big part of ROI, but we don’t really know what the investment is. We can’t just divide up the cost of the coffee among all the technicians. We can say one pound of coffee lasts a week and costs five dollars, and if we have ten people on staff, that’s 50 cents per person, but really if we only have seven people on staff, we’re probably still going to finish that coffee in a week.”

Shannon’s head was beginning to hurt. “And I guess we can’t really divide the cost of coffee among all the clients, because we’ll drink the coffee no matter how many clients we have that week. I’m confused about this, really. I understand that it’s important, but I don’t know how to figure it out. People talk about fixed costs and variable costs, but where does coffee fit in?”

Theresa nodded. “I know how much it costs to keep the doors open and the lights on every month, and I can use that to figure out how many patients we have to see. But it doesn’t seem to work out in real life. The cost per hour per client always looks like it would be right, but even when we’re busy and have no unusual expenses, I never feel like things are just the way I expect them to be.”

“This stuff makes me feel like my head is about to explode,” Shannon confessed. “It seems as though we ought to be able to say the fixed costs are X number of dollars no matter how many clients we have.”

“I guess that’s true. The rent, the utilities, and the coffee really don’t depend on how many appointments we have.”

“But some of our costs must depend on the number of people we see.”

Shannon and Theresa were both staring at the screen. They fell silent, as though inspiration were about to descend on them.

At last, Theresa shook her head. “As long as I get all the bills paid and payroll covered, I’m happy.”

“Yeah, okay,” said Shannon ruefully, “but that doesn’t answer my questions about ROI.”

“Maybe ROI doesn’t apply to us,” suggested Theresa. “Maybe it works if you’re making widgets in a factory, but once you bring people into the mix, it doesn’t work any more.”

Does ROI apply to Shannon’s PT practice?

Disclaimer: For HIPAA compliance, all characters appearing in this post are fictitious. Any resemblance to actual persons or actual events is purely coincidental.

Thinking On the Run

Thinking On the RunPhysical Therapy Software

by Erez Lirov

Stretching expectations to find an ideal solution

Can Shannon find a credit card processing system that will meet her definition of excellence?

Mike and Shannon rounded the bend of the track through the park. The weather had kept them from running for a couple of weeks, and Shannon was enjoying the feeling of getting out in the fresh air and moving through the beautiful scenery.

“Isn’t this great?” Mike asked, puffing a bit. “I love getting into the moment and not thinking for a while.”

“How can you do that?” Shannon asked, slowing to a walk. “I think even more when I’m running. In fact, that’s one of the benefits. I can think more deeply as I run.”

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“What’s on your mind?” Mike asked, slowing to match her pace.

“Credit card processing,” Shannon answered quickly. “I know I need to do some research to find the best system for the center, so I’ve been organizing my thoughts. Can I try it out on you?”

“Sure.” Mike plopped down on a bench that gave a view of the park.

“Stretch out first!” Shannon urged him. “Cool down!”

Mike stretched out flat on the bench with his arms and legs hanging down. “This is the only kind of stretching I plan to do. Now tell me your credit card processing ideas.”

“Okay,” Shannon agreed, pulling her nose to one knee. Her hair fell down to the ground, but Mike could still hear her as she continued, “I figure the least a system would have to do for it to be worth the trouble of changing would be to help us catch errors.” She drew her nose to her other knee. “If it would post the payments automatically to the patient accounts, charge the accounts back if the payment got declined, and send us a report at the end of the day, that would make it worthwhile. I figure it takes a full day over the course of a month for us to take care of those things, and I don’t see why a computer couldn’t do it.”

Mike nodded. “It sounds like that would help quite a bit.”

“Right, and it should also let us charge products to the patient accounts. That seems completely realistic.” Shannon pulled her arms behind her, stretching out her chest. “Next level up, if it would notice when recurring payment information we keep on file is about to expire, and maybe alert patients about expirations and if a payment is declined so they can take care of it. It would have to alert us, too. And it could alert us when someone is getting behind, too. That would not only prevent a lot of the errors we face, but it would also improve customer service.”

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Mike sat up and swiveled to look over the park. “Okay, That’s the fair-to-middling solution. What does it take to reach excellence?”

“If the payment system would send out invoices automatically and let us accept payments electronically, we’d shorten the billing cycle and save a lot of time.”

“People prefer to pay bills electronically, anyway,” Mike pointed out. “Most of us are used to paying our bills that way by now.”

Shannon pulled Mike up from the bench and they headed back toward their car.

“So this paragon of a payment system,” Mike asked, “what’s it going to cost?”

“That’s part two,” Shannon laughed. “If I can find a system that meets my definition of excellence, then I’ll just have to see whether I can afford it. But I think that a system like that could result in some real savings just because of the efficiency, so it’s worth spending some time in research.”

Can Shannon find a credit card processing system that will meet her definition of excellence?

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Boxed In?

Boxed In?

by Erez Lirov

Breaking things down helps indentify needs, avenue to expore

Will Shannon’s lack of knowledge keep her trapped in credit card inefficiency? How can she find the change she needs?

“Why Shannon, you look radiant!” Theresa said as Shannon stepped into the office. Theresa was cutting down cardboard boxes. “Taking a little break with your husband really perks you up!”

“I think that this time it’s adrenaline,” Shannon said. “I’m feeling very motivated to fix the issues with our credit cards.”

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“Issues?” Theresa cocked an eyebrow. “Like high fees, errors, and the time we spend on this stuff?”

“Exactly. I know you said we should shop around for a better rate, and Mike had some ideas, but do we have to have special HIPAA-compliant processing?”

“The compliance standard for credit card processing is called ‘PCI.’ I know we’re responsible for it and that the rules change sometimes, but I don’t know how we make sure we’re up to date on that. I have heard that penalties for noncompliance are high, though — you remember when Target had a security breach? They paid more than a billion dollars in fines.” Theresa shook her head and stacked the flattened boxes. “It’s no different for health care. Besides, look at all these boxes! This is from merchandise we sell. We’re making good money from that retail area. We should get a POS — a point-of-sale system — so we can check people out easily.”

“Hold on,” Shannon objected. “I’m trying to make things simpler here.”

“It could be like the practice management software. That seemed complicated when we were just thinking about doing it, but it has actually simplified our lives a lot — and saved us money.”

“That’s true. There might be an integrated system for credit cards.”

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Theresa agreed. “If we were able to reduce errors, we’d probably save enough to pay for it. I heard that something like 8 percent of recurring payments get declined, and I’m not sure we catch all those.”

“I’m completely convinced that errors and efficiency are enough of a reason to make changes, but do you think we can do anything about the size of the credit card processing fees?”

Theresa thought, her eyes on the pile of cardboard at her feet. “I still think it would make sense to shop around, but I know that the fees are based at least in part on how much volume we have. Maybe making the process easier would encourage people to use their credit cards more.”

“If it’s about volume, though…” Shannon shook her head. “We’re never going to have the kind of volume Target has. Or even Mike’s rest

aurant. A lot of people pay by check and of course insurance is a big part of our income, too.”

“Maybe we could get group rates, like with insurance,” Theresa suggested.

Shannon laughed. “I think we need to do some research. At least now we know what we don’t know! Come on, I’ll help you get all this out to the recycling bin.”

Will Shannon’s lack of knowledge keep her trapped in credit card inefficiency? How can she find the change she needs?

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