Finding a Standard of Success

Physical Therapy Billing Software helps PTs.“How are you doing?”

On a personal level, that question seems easy enough to answer. But when it comes to your practice, it’s not so simple. With so many factors in play — from patient visits to billing, from revenue to workflow — it can be a challenge to have everything go smoothly at the same time. Not only that, but it’s difficult to determine a proper standard by which to judge your practice performance.

Ultimately, your bottom line depends on multiple Key Performance Indicators (KPIs) that together paint a picture of your business. A quick comparison of your KPIs to industry standards may also point to potential opportunities to increase cash flow, identify areas for potential growth, and even improve employee morale.

One of the first KPIs to consider is Average Visit Duration. This is not merely the amount of time you spend with a patient, but also includes the time that you spend on billing, documentation, scheduling and other “overhead” related to that patient’s visit. For physical therapists, many of whom spend a good deal of time with each patient, the Average Visit Duration highlights — once you subtract the time that’s actually spent on patient care — how much is wasted on the “busywork” of running a practice.

Another KPI that’s a key concern is Annual Patient Visits (APV). This figure is derived by dividing the number of patient visits in a given year by the total number of patients seen during that year. An APV that is substantially lower than the industry average suggests that too many patients may be terminating their treatment before they complete it — and that could be seen as a compliance risk.

On the subject of revenue, it’s a good idea to look at your Pay Per Visit (PPV). The PPV is the average pay for all of your services that you receive for one visit — including both the patient’s copay and the insurance reimbursement. In order to calculate your average PPV, just count all the payments you received over the course of one month, and divide it by the number of patient visits you had in that month. When comparing your PPV to the industry average, a lower number indicates that you are likely not getting fair reimbursement from insurance companies.

And finally, if you take your APV and multiply it by your PPV, you get the PV, or Patient Value. This amount reflects the total payment for a single patient over the course of a year. In and of itself, a low PV doesn’t present an audit risk, but it does pose a different kind of problem: When your PV dips below a certain level, it’s your bottom line that suffers, and it becomes more difficult to stay in business.

8 replies
  1. Robin Kortman
    Robin Kortman says:

    With so many static’s to consider can you as a practice
    owner determine how much time you actually are treating verse how much time you
    are wasting. As a coach I work with many providers who rely on these
    statistics to build his or her dream practice.

  2. Josh Wolf
    Josh Wolf says:

    There certainly is a lot of “busywork” to deal with when running your own practice. Having a viable Practice Management solution to help you manage statistics and analyze your production is crucial. Vericle’s Dream Practice Analysis can be just the source you’re desperate for!

  3. Michelle Corrigan
    Michelle Corrigan says:

    Comparing your KPI’s to the industry standards is the first step to creating a standard of success. While some busywork is necessary, it has been my experience that practice owners can reclaim up to 33% of their time by implementing a practice management software that is focused on workflow.

  4. Heather Miller
    Heather Miller says:

    While everyone tracks success differently most practices are wasting time tracking and reporting on items that the right practice management software could track for them. We offer a Dream Practice Analysis that allows you to see where improvements can be made.

  5. Jason Barnes
    Jason Barnes says:

    Success takes discipline, no matter what kind of success we are talking about. That success comes only with a unrelenting commitment to achieving it, but when it comes to measuring a practice’s progress, which metric do you use to gauge this? Money, new patients, or visits; these can all lead to achieving your goals, but tracking each one on a regular basis, makes all the difference when trying to run your practice day to day.

    In my experience with over 500 hundred practices, the owners and stakeholders who make it a priority to choose the right KPIs and manage them regularly, have more successful practices and are ultimately happier.

  6. Charles Pritchard
    Charles Pritchard says:

    From my experience, providers have different expectations as to where their practice should be. The Dream Practice Analysis shows providers where they can be.

  7. Amy
    Amy says:

    How does your practice efficiency compare to other practices out there? Get the answers you need to know exactly where you stand with your KPI’s to see if you’re missing opportunities for increased efficiency, profitability and growth. Ask for a free Dream Practice Analysis today. Can you afford not to?

  8. Reuven Lirov
    Reuven Lirov says:

    Having a dream is great, but without a clear understanding of how you’re going to measure that dream, forget about it. Go work for someone who did their homework. Selecting KPIs or key performance indicators is a basic necessity. Being a good clinician isn’t enough unless you work for someone else.

Comments are closed.