by Steve Messineo
Owner YourBizSuccessCoach.com | Professional Lead Generator & Coach | Connect w/me for Free
In the video you see here, I discuss the importance of developing a purposeful and conscious business in order to achieve greater success in it. Check it out now or continue reading below.
If you want to grow your business successfully, you should have a purpose behind your business. Every business should have a clear expression of its purpose. So, at first, ask yourself why your business exists.
Most business owners’ primary goal is to run profitable businesses. Unfortunately, the desire for greater profits comes at the expense of the major stakeholders of the business itself.
Stakeholders include customers, employees, investors, suppliers, the community, and the environment. When profits become the primary objective and owners neglect to consider the effect this has on the business stakeholders, then the business will ultimately fail.
Conscious businesses take all of the stakeholders into consideration in everything they do. They create win-win scenarios for each of the stakeholders, and as a result, all of the stakeholders have a greater interest in supporting the business.
So make sure that you surround yourself with people who are in tune with the purpose that you have for your business and in tune with the way you want to do it. If you take care of the needs of your stakeholders, they will come around to support you for the growth of your business.
This ultimately increases the businesses’ profits. The effect running a conscious business has on the bottom line is far greater than running a business with little to no consideration for its stakeholders.
This is proven in the book “Conscious Capitalism” by John Mackey, the founder of Whole Foods Market. It is a book I highly recommend for all business owners.
One of the tenants of Conscious Capitalism is that a business must have a purpose for being in existence. Additionally, that purpose must not only be supported by the business owner’s own purpose, but also by the employees who work there as well.
Employees who have the same buy in to the purpose and vision of the business will generally be happier with their work, stay on board longer, and be advocates for the company through thick and thin. Ultimately, employee happiness leads to the happiness of other stakeholders, including customers, and the business thrives.
If you are interested in developing a more purposeful and conscious business and would like some ideas on how to get started, schedule a consult with me at http://yourbizsuccesscoach.com/consult.
If you would like additional business building and success tips like this on a regular basis, click the following link and I will share a special gift with you when you do: http://yourbizsuccesscoach.com/4-your-success